Adsense Cpc Vs Cpm
Google Adsense Optimization by user behavior
If surfers behaved all alike, if there were strict patterns in the behavior users, would not all publishers are on a sunny beach right now, with a cocktail of color, not worring about optimization issues AdSense ™?
Web user behavior depends on two main groups of variables: the user-related one and a linked website.
A) Variables related to user behavior
Though people react very differently to various stimuli, we can identify some specific features to users. The behavior is similar to yours. Have you considered watching your own actions while surfing the web? This could help if you want to improve your site appeal to readers, especially if you sell something or if you want your visitors to click on your ads.
Several groups of variables that influence user behavior can be identified:
* Components of the mental processes involved in the research and Navigation on the Internet: attention, awareness, language, mental imagery, etc.
* The user behavior is influenced also by their subjective approach matter, determined by temperamental characteristics, such as mood, patience and their purpose and degree of interest.
* In addition, users behave differently with different how they are used to surf the web.
Let's see how we can solve our websites to turn these to our advantage (and turn visitors into "clickers"):
1. Mental processes
Caution – Designer Web site keeps the tools to direct readers' attention. A simple design, without unnecessary loading prevents the reader from being distracted by elements unimportant. The placement of advertisements must be done strategically, in a place impossible to overlook (recommended in the first paragraph, usually in the upper left corner). Photos and graphics are considered grabbers and attention will also be considered when choosing placement of your ads.
Awareness – This is a hotly debated topic. Opinions differ on readers' ads awareness. Some argue that more mixed content, the better, others say that this formatting will induce the readers the feeling of being "duped" clicking on the ads, which they resentment. I am inclined to say that blend in ads only work for very well targeted ads, coming naturally as if belonging to the content. Positioning of ads outside the content area would be effective mostly with advertising that builds awareness brand, based on impressions of images.
Mental Imagery – Again, a pleasant, uncluttered design, a balanced view Page contribute to a positive perception of the page the reader and a more open-minded. A professional layout is important. It inspires confidence, people do not want to buy any garden business.
2. Subjectivity
Patience – A rule Gold: Do not abuse the patience of your readers (as they usually do not)! Web pages must load quickly, ads must not be placed so readers should be kept to a reasonable number.
Purpose and Mood – are linked to the theme of your site and the type of content you publish. It is the user for this purpose and mood can be influenced by copy.
Degree of Interest – more relevant, good content, answering questions, the reader's interest is influenced by involvement and interaction. Keep your reader to participate, integrate your ads in an environment of interaction: these will work wonders on your CTR.
3. User Level Acquaintace with Web browsing
Net savvy users have developed certain immunities, such as ad-blindness. They are less likely to click on the ads. Customizing ads for this type of readers means harder work, the result should be high degree of relevance of the ads (and remarkable ad texts!), with an appearance closer to the rest of the page as possible, as if they were a natural continuation of your ideas. Sticky avoid default formats.
B) variables related to the site
The type of location and the topic attract visitors with interests with different models.
1. Site Type – Readers vs Browsers
The visitor is a reader or scanner "/ browser "depends also on the site – content type and topic. In general, readers are regular visitors while "scanners" are those who seek information and will not spend too much time on the same site. about the site and content are most times factors in bringing more "unique" or more regular visitors. Although not generally they apply to many sites:
Sites Attract Visitors Single – These sites are mostly commercial, the content sites. Statistics show that visitors are most likely to be your clickers, for regular readers are more accustomed to looking at your pages and ads. Contextual advertising works well with these sites. If you're headed for visitors unique, make your site "SE-friendly. They come to most search engines are said to be" pre-qualified "clickers. Thus, your efforts should be directed towards keywords and phrases optimization. The ideal would be to go beyond the technical aspects that is find out which keywords are searched the most in your area of concern and try to find out why they are popular, try to find a model behavior. This can be done by statistical analysis. Find out some niches in your area and the behavior of users in their midst – that is, lists of research and then see what is it customers want. This solves the puzzle and give you to indicate exactly what works best for your site. Keep in mind: unique visitors are mostly "browsers". ad placement and personalization techniques Ad most applicable for this type of users.
Sites with Regular Visitors – These are mostly forums, blogs and news sections (though news are somewhere in between). If you own sites with bookmarks, that attract especially repeat visitors, then either you are very imaginative in customizing your ads and finding new ways to interest your readers into clicking on it or if it is not the case, better use CPM advertising. Brand building advertising bulding / works better in this case.
2. Site Theme Relates to Visitor mood and purpose
Sites – Sites selling and promoting products are more suitable for CPC advertising. By their characteristics, this type of site will attract Visitors looking for a product / service / business opportunities. Thus, users are more in a mood to buy, are looking a way to spend their money profitably. These are clickers.
Content sites, blogs, forums – If you market specific products, your readers will land on your page without the express purpose of buying something. But you can influence your reader's mood and needs through mind, writing sales led. You just need to know certain things that sell. The first is that people are more inclined to buy from people they know, like and trust.
So what will help you build these? Good content and structure. Especially with content sites, These are fundamental issues to focus on (unlike commercial sites that focus more on products). Good content, profesionally written and formatted for the web, containing information of high interest and relevance to the reader in a manageable structure and good targeting on a specific theme are imperatives. On the one hand these mean bulding confidence, the first stage of sale. On the other hand they will attract targeted ads, more likely to interest your reader.
Great content will give you credit to your reader. Once you've won trust, it is easy to direct your readers: you just make recommendations and results displayed. (Avoid being too explicit in the recommendations, though – for example, directing readers towards clicking on ads is against AdSense program policies ™.)
With blogs and forums, is another story. Not all forums and blogs are accepted for AdSense ™ (or even if it is accepted, they must also be profitable). Only the actual blogs, especially on the topic and forums, with very interesting content are suitable. These conditions being fulfilled, Forums and blogs are perfect as a source of money for advertising – they have what is very difficult for others to achieve: reader's trust, taste and participation.
target = "_self"> How to Blog for money – SleepingBlogger.com
About the Author
the TAO network, the Traffic Ad Official
