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Mobile marketing with text messaging

The prospect of launching your first mobile marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language and new metrics. Maybe you've read a white paper in the past. Probably tens of pages long and filled with incomprehensible jargon. He discussed mobile marketing campaigns that results in paradigm has promised to change. The only problem with the paper that it spoke of campaigns have been extremely complex, and they seemed to be based on a technology that has not really happened. In addition, they were expensive, and they need you put your business in the hands of an expensive marketing firm.

We understand that you are come. And this is why we have developed this guide to Ez mobile marketing with text messaging. What makes this paper different?

• Simplicity: Mobile Marketing includes a number of exciting the various methods, mobile video advertising based on location. The problem with these methods is twofold: they are unproven and require users to possess sophisticated devices, and they are incredibly complicated for companies implement. Therefore we like to focus on text messaging. Text messaging circumvents these obstacles. Almost all mobile phones supports text messaging, and 600 billion text messages sent every year in the United States, a majority of consumers are familiar with the technology.
• Do-It-Yourself: Mobile Marketing need not be difficult. This guide will show you how you can start quickly with a Do-It-Yourself (DIY) solution that will not sacrifice the power and effectiveness of a costly campaign to run the Agency.
• Cost: In an economic good or bad, you always want to keep a watchful eye on return on investment (ROI) of your marketing campaigns. DIY mobile marketing text messaging addresses this in two ways. First, text messaging is cheap. Price per message is as low as a few cents each. And secondly, you can use a craft powerful mobile marketing software to monitor the costs and response rates in real time.

Ready to learn how easy it is to launch your first mobile marketing campaign?

About Ez texto:

Since 2006, Ez SMS has led the industry in mobile marketing by providing a simple and affordable text messaging platform for small and midsize businesses. We are proud to offer the only solution to the U.S. online turnkey allowing customers from all sectors – education, hospitality, religion, policy, nonprofit, technology and more – to develop and implement a text messaging campaign in minutes.

Owner a fast food franchise and need to send instant coupons hungry customers? The organization of a soccer league a week for your children and want a quick way to communicate with other parents? Looking for a way to capture your son incoming sales team? Look no no further.

With our powerful platform, customers can configure SMS alerts, voting, contests, polls and more. Get instant members of your right to your inbox Ez SMS with our true 2-way messaging capabilities. And with the easy to remember the shared code 313,131 short, setting up a breeze keywords. We also offer advanced options API dedicated short code.

Ez takes texto currently supports messaging to the United States and Canada for a growing client base of over 40,000 users.

A Note by Shane Neman, CEO of SMS Ez, Inc.

A few years ago, the term "mobile marketing" is a concept much too esoteric and technical companies to grasp, let alone attempt to implement internally. Ez SMS provides a text based on the mobile Web platform messaging for businesses. Here's how it works: You connect to Ez SMS online, type a message and then it is sent to your target audience (customers, organization members, employees, etc..) For merchants, the customers receiving end can choose to ignore of the note or respond to the promotion.

When a team of local sales of Jostens, the yearbook and class ring company, recently used Ez SMS to remind students in the Puyallup, Washington area on its payment, the number of people who paid for the products obtained Diploma of the company before the scheduled date has increased in proportion as 40%. Given this rate of success of this team abandoned its campaign Jostens direct mail, the registration is about $ 1,000 postage.

We love helping people achieve that "Aha!" time. Thus, many clients come to us with ideas they can conceive. It is gratifying to present them with techniques that can help their ideas be transformed into concrete results.

We also like to educate customers on the mobile market is exactly how they can use it and show them what kind of results they can expect. It's a big feat for a small team of people, but we managed to help more 40,000 customers and continue to do every day.

Shane Neman –
CEO, texting Ez, Inc.

What Mobile Marketing & Why is it different?

Mobile Marketing is simply the practice of extending your marketing efforts to mobile devices. Today, mobile devices "means primarily mobile phones, including smart phones like the BlackBerry and the iPhone Apple. In the future, we'll probably full of laptops, with persistent connections to the Internet. These devices provide a marketing platform rich media. However, these services are not yet here, on a significant scale. For example, less than a quarter of Americans have never surfed the mobile Web and this is the fundamental conundrum arises from your company when you consider launching your first mobile marketing campaign. You have heard that mobile marketing is the future of advertising, but just not yet.

But this is not the case.

Unlike that you may have heard, mobile marketing is here, and warned companies, Fortune 500 companies to small businesses, are already running successful mobile campaigns. SMS Text Messaging is the key to this puzzle.
Almost all phones in the U.S. States support text messaging. More half of all

The Americans have sent or received a text message. The mobile subscriber sends an average of nearly 200 text messages each month. When you look closer, the prized 18 – 29 demographic, the adoption rate is even higher, outstripping saturation to 85%. Among those 30 to 49 years, the adoption rate is 65% and climbing

So Americans are clearly texting. But they believe to be marketed via a text message? In a recent Direct Marketing Association survey, 70% of the sample indicated that they had responded to a text message marketing. To put this into perspective, the DMA says that only 30% of respondents answered e-mail marketing.

Why are consumers so eager to respond to text messages in marketing? The answer reveals the value of the text messaging offers you and your customers:

• It's Interactive – 21st century marketing is to have a conversation with your customers Rather than shouting at them. A world saturated with intrusive ads as spam, pop-ups and advertisements exceeded consumers. Increasingly, they deaf broadcast messages to a wide audience, whether using digital video recorders to skip commercials past or simply ignoring banner ads on their favorite website.
• It's personal – your customers expect to contact them, and text messaging allows you to reach them individually, whenever, whenever, in the palm of their hands. This range is of interest marketing for you. There is also value to your customers. With a few strokes of their thumbs they can reply to any message you their have sent. With text messaging, you can build relationships with your clients.
• It is immediate – Text messaging, like Twitter, and instant messaging, is incredibly fast. With text messaging, you can contact your customers as quickly as they are now used live. You can also move quickly. Say you are a store of winter clothes and you see today is a storm snow on its way. In less than five minutes, you can send a text message to your customers containing a special offer on hats and gloves.
• This is Trackable – When you send text messages to your customers that you can see, in real time, which has responded to your message.
• This is new – While thousands of small and large companies are already marketing to their customers via a text message, the medium is still in its infancy. If you act now, you let your customers know you're a progressive company. Your marketing efforts to break the image of traditional base.

What is the value proposition?

Mobile Marketing is available in several different flavors. For the vast majority of companies we think that text messaging is the best way to reach your consumers. To give you a quick overview of your options below, we guide you through the other forms of mobile marketing is text messaging that are available, explaining their advantages and disadvantages.

• Web Advertising Mobile – Many leading sites now offer tailor-made sites for mobile phones via WAP, and specially designed iPhone or Blackberry sites. The problem is less than a quarter of Americans use the mobile web. This severely limits the scope of your advertising campaign Mobile. In addition, when you design a banner for the mobile web, you must ensure that it displays correctly on thousands of different devices, made by more than a dozen different manufacturers.

  If your company decides to build its own WAP site, you can easily integrate your text messaging campaigns.

• Bluetooth / Infrared – In recent years, a number of brands have implemented marketing campaigns Bluetooth and infrared. In a typical scenario, an advertisement of the street will offer consumers the opportunity to receive marketing content wirelessly the "hotspot". We have seen such initiatives Discovery Channel and Pepsi with New York City is home to the bus station. These campaigns, while the innovative technology, are rare.
• Location Based Advertising – Many mobile phones are equipped with receivers position in the global system. In a typical scenario, a store can send a special offer for the consumer when they are in the neighborhood. This technology is increasingly popular abroad, but it is just debuted in the United States.
• Multimedia Message Service (MMS) – Most phones mobile multimedia messages, which can contain text, sound, pictures and even videos. The iPhone, in particular does not support MMS. The disadvantage MMS marketing is that to receive such messages can be costly for consumers. In addition, different devices and different networks in accordance with different standards, hindering easy, the ubiquitous. The success of MMS campaigns are generally run "on the bridge," which means they are limited to a single carrier. Although implementation of an "on deck" campaign lets you harness the power of MMS conforming to the technology specific support, you are limited to carrier customers
• Mobile Search – Marketers learn with Cost Per Click (CPC) search advertising programs like Google AdWords, may be aware that these programs are now available on the mobile Web. Extend Research your CPC campaign on the mobile Web presents many challenges. Firstly, the mobile search suffers from the same "scope" disadvantages that mobile advertising. In addition, the major cellular carriers hope to keep searching the house, rather than give their users a mobile search engine, and when consumers search on their mobile devices their intentions are very different from those where they are sitting at their desks.
• Mobile Gaming – Consumers have begun to adopt games on their mobile phones. Some companies have begun to advertise in the games available for free. The mobile game is certainly popular, but it does not scale. In addition, your company may have difficulty find appropriate placements.

As you can see, all these formats on the market have serious drawbacks. We would not be surprised to see become more viable in the future. For now, however, none of them offer the scope, simplicity and low cost of messaging text.

Now, let's take a look at mobile marketing with text messaging:

• You Can-It-Yourself – Small and medium sized companies do not desire or resources to work with a marketing agency is launching a campaign text messaging in-house using a simple software based on Web / SMS service as Ez. Just a web browser and a credit card to start.
• Text messaging is cheap – the cost of text messaging is important for you and your customers. Sending a mass text messaging campaign is inexpensive (prices as low as a nickel per message). Receiving text messages comes at a very low price as well: most phone plans Mobile has at least a few hundred messages per month, and additional messages cost only a few cents to receive. Heavy texters – most of which are concentrated in the 18-35 age group – are likely to have unlimited message plans.
• High penetration – Half of all Americans already send SMS and even those who do not have text are almost certain to have a phone that supports text messaging. Over 250 million Americans own a mobile phone, and almost all are willing to receive your message. No other type of mobile marketing can reach match text messaging.
• Start the conversation with text messaging – Other types of mobile marketing will become more important in the future. If you start texting with your customers now, you have the relationship (and data) in place reach them in new ways in the future.

How to start your marketing campaign message text in 9 steps

As the Guide Ez mobile marketing with text messaging as we hate to complicate things, but we need to help you understand a significant difference between the two types of text message marketing campaigns. Do not worry – the difference is simple, but as you see, the steps you begin to take vary depending on the type of campaign that you are considering.

There are two types of SMS campaigns: attraction and repulsion. In a campaign of pressure, your company starts with a database of selected telephone numbers. A campaign traction is designed to build a database of telephone numbers for future use.

• Choose a firm – Can you handle the volume, they argue all carriers, they offer an easy to use, and offer advanced features, you can use the road?
• Target Customers / members Want to join – The power of marketing with text messages is that you can reach the customers you want to achieve. Figure they will have before you design your campaign. (If you do a push campaign, you have phone numbers of those customers. If you are launching a campaign to take, you will design the campaign to best reach your target audience)
• A setup means collecting Issues – There are three ways to collect phone numbers. You can direct your customers to opt-in by sending a message with your word key to a short code, you can collect telephone numbers of customers using a web widget, or, if you lead a campaign of pressure, you can easily import previously collected telephone numbers in your database field.
• Choose a keyword – A keyword is a short word (which may include numbers) that customers send a text message, to join your list. An example would be: "Text shortcode keywords for joining our list of text messaging. When you select a mobile marketing company to work with, as Ez SMS, they will will use their shared short code. If Ez SMS this code is 313131 Please use this option! EZ Text to number 313131 and see what happens.
• Choose a good call to action (CTA) – Want to offer your customers the value back to Contact your database. A guy could go ATC: Text shortcode keywords to join our email list to receive text and 10 per cent your next purchase at the store.
• Design your marketing efforts – your mobile marketing campaign is autonomous, or it can supplement your existing marketing campaigns.
• Keep It Simple! – When you send a message body, keep things simple. You have 160 characters. Use them wisely. And always send a test message for you!
• Always Allow your customers to opt-out – When you first text to your customers that you have to know how to opt-out of receiving text messages to come. This is usually achieved by responding Stop at one of your messages.
• Track your results – When you run a campaign that you will collect much data – The response rate, time of day, and other data points. Use these data to design your next campaign and you will achieve even greater return on investment!

The value of Do-It-Yourself (DIY) Mobile Marketing

As we mentioned earlier, mobile marketing with text messaging is easy. There are other advantages, beyond the easy use, DIY text messaging:

• Ease of use – A Mobile Marketing Kit Ez Texting is like easy to use. It is web based, which means that there is no software to install. You can check on your campaigns and launch new from any computer with an Internet connection or even directly from your own cell phone.
• Profitable – Our current economic climate is extremely difficult. There is a good chance that your customers are spending less. Meanwhile, your competitors are lower prices, in the hope of making all the money they can. When you start looking for places to cut corners, your marketing budget often winds in the line of sight. A mobile marketing campaign DIY lets you continue to talk to your customers without the upfront costs of traditional ad buys. You can not afford to stop advertising, text messaging and lets you avoid expensive, non-targeted campaigns in favor of cheap, targeted campaigns. Many customers tell us they Ez texto have been able to reduce other, more expensive methods of advertising once they have built a database of effective opt-in customers.
• Control – Everyone needs a helping hand from time to time, and a marketing company as the first mobile Ez Texting is always there to help you get started and answer your questions. What you not need a body is expensive to do things you can do yourself, depending on their own terms, instead of your choice. EZ SMS allows you to design and send messages on your own. More importantly, you can control every dollar you spend.
• Data – When you run your mobile marketing campaign that you control your own data. The names, phone numbers, response rates – all the data you collect, is all yours. Do not rely on an agency to provide data on request.
• Campaigns that are yours only – Instead allow an agency to reuse a cookie-cutter campaign with a DIY solution you (or your marketing team) campaigns that meet design that your company is and what it represents.

Marketing text message that goes beyond simple messages

SMS text messaging is the most popular and effective mobile marketing, because it does exactly what it is supposed to do. You can achieve great ROI nothing do more than occasionally send text messages to your customers advice, reminders and offers. But, as you see, there is more you can do. It is important for you and your customers, all these methods convincingly keep things simple.

• Mobile Couponing – Invite guests the text of your word to receive coupons that they can now be displayed in your store for a discount. In numerous surveys, consumers say they are particularly open to messages that provide value.
• Contest – commonly called "Text-2-Win ' a mobile contest offers consumers the ability to text to win a prize. Texto ez software includes a built-in support, allowing you to select Random winners or to donate prizes to the first x number of entries. Any person that texts in the contest will be added to your database of telephone numbers
• Voting and Quiz – Interaction with consumers often produce marketing campaigns more effective. Not only the votes and quizzes allow customers to put their two cents on a topic, but you collect valuable demographic information on loves your target customers, dislikes and personality tendencies.

Tips & Tricks To turbo charge your mobile marketing campaign

Do-It-Yourself Marketing mobile software Ez Texting is simple. This does not mean that our software is not very powerful. After a few minutes sending messages of experimentation, you're ready to try some of our advanced features:

• Message Transfer – Messages that you send your customers can be redirected to your e-mail or directly on your mobile phone. Radio stations use this feature to relay requests for DJs song. Churches set up the transfer a cell phone for anonymous prayer requests during church services.
• Send messages from your phone – When you can not access a computer with an Internet connection, you can still send messages to your database of customers. Perfect a-The-Go customers and merchants. Busy working the floor at a convention or trade show? Send messages in a timely manner to your customers in your phone.
• Post-Scheduling If you know you want to send a message to a certain point in the future, simply enter in the system, program, and then when the time comes the message will be sent automatically.
• Web Widget – An entry widget Fully customizable allowing customers to join your database of text messaging from any web site, e-mail blast, MySpace or Facebook page. This security is enabled widget only supports single active cell phone numbers. Simply copy and paste the widget and you Facts!
• Send to chance – a special offer? Only want to hit some of your customers? With sending random text messaging eZ software to send messages x number of random numbers in your database.
• Request Programming Interface (API)-In general API for advanced users only. If you do not know what an API is, it is probably preferable to move to the next page. With your Ez SMS account you can use our API to integrate the sending and receiving text messages with your own website or application. This is useful for companies with existing platforms, such as doctors' offices who want to add a notification system SMS of their CRM tool.

Look Who's texting

As we said in the introduction to this guide, mobile marketing with text messaging is already there. Companies large and small are running campaigns this time. Last year, SuperStop USA, a service station in St. Paul, MN, has launched one of our favorite Ez powered texto mobile marketing campaigns:

SuperStop USA – When gas prices are expected to climb, USA SuperStop owner Tony Donatelli known in advance. He estimated that his clients, he would point to fill their tanks at his post, they were alerted in advance of rising prices. What Mr. Donatella needed a way to quickly access their customers with this information.

SuperStop United States have found a solution powered with a text program called Ez Alerts gas. For attract new subscribers, the station made the point of sale (POS) displays featuring the CTA, from shop signs to billboards to register outside the pump instruction to customers text "GAS" to 25827.

Super Stop amassed more than 70 subscribers in less than two weeks. They reported a higher response rate to 20% for each text message furnaces. The program is still very much a year later.

The three campaigns have been some of 2008's most prominent and successful mobile marketing efforts:

American Idol – A few years ago, the producers of American Idol and AT & T have teamed up to allow viewers Idol to vote on their favorite candidate by SMS. In 2008, fans have voted in record numbers, sending 78 million text messages. In 2008, AT & T expanded their efforts to Idol reminders to vote, "stories, a contest TXT-n-Win promising the winner $ 50,000 cash and a trip for two to the final Idol series in Los Angeles, and ringtones and candidate video clips of highlights of the hearings outrageous. "

President Barack Obama 2008 Election Campaign – political historians will study the history of the campaign Barack Obama for decades to come. One thing that everyone agrees on already – Obama's New Media team leverage the Web, network Social and text messaging in the media with unprecedented supporters recruit donors, and improve appointment-out the vote (GoTV) efforts. Known, the Obama campaign announced his vice-president Joe Biden selection opted for number of subscribers via SMS. The message is out for 2.9 million mobile phones. Phone numbers entered in the database of the campaign.

Finally, when the election day come, the advocates received text messages reminding them to vote. This was much more than just a clever way to end a campaign of this text used mail so successful – research has shown that SMS is more effective than any other methods that former GoTV door-to-door canvassing. Canvassing may be more effective to transform voice, text messaging, but it costs about 20x more per vote recruited.

The American Red Cross – The American Red Cross raised $ 190,000 dollars in 2008, with its text 2HELP program. The program is activated during disasters major. According to the Foundation, wireless subscribers of mobile operators participant can send a text message to "2HELP" (24357) containing the word "give". A donation of $ 5 will be made tax deductible to the American Red Cross for disaster relief efforts. Donations will appear on customer invoices per month or be charged an AdWords account.

In 2008, the campaign was announced through various means 2HELP Text communication, and received its biggest boost when the two presidential candidates urged their constituents to action. During the Convention National Republican Party, Mike Duncan, RNC Chairman, has asked officials convention to take their cell phones and text a donation. Campaign Obama to leverage their own text messaging campaign with the Red Cross, sending their database all subscribers to a text message asking them to give 24537 (2HELP).

About the Author

Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries – education, hospitality, religion, politics, non-profits, technology and more – to develop and execute a text messaging campaign within minutes.

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