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How to create a website to generate leads
A frequent comment / concern I hear from owners of small companies that have a website for some time, they donate? T seem to get many leads or sales calls as a direct consequence of the site.
It is a function of several factors:
1. The amount of targeted traffic to the site. It is easy to get tons of hits to a Web page, but they are quite interested in what you sell?
2. The content of the webpage? Is it compelling enough to make a perspective want to take action?
3. Is there some kind of offer low risk on the page? For example download the report free download coupons, etc. free consultation or similar? Most sites include contact information such as telephone or email, but no offers.
4. Are you following the results of the generation of sales leads / Back to the site? such conversions stats Google AdWords or Google Analytics?
5. Do you follow up leads to take action on your site and give you their contact information? These hot prospects might not be ready to buy soon Now, they are still likely? Method of making? and buy in the coming days / weeks. You must ensure that they purchase you!
All the above factors must work in concert with each other? think of the system lead generation web site as a funnel? each part of the funnel has the ability to convert more prospects into leads / sales, which gives a multiplication factor on the end result:
Traffic Generation * (100 visitors / day) 100 >>>>>>>>>> prospects
* Outlook visiting Web site taking measurements (10 %)>>> 10 leads
* Prospects are tracked with that close (10%)> 1 sale
Thus, for a company, for example, the Internet above the market is converting 100 visitors web 1 actual sale.
Consider now if we increase the amount of traffic on our site? leave? that we can double the amount of targeted traffic? then 200 visitors per day.
That? Say also that we will create a website more attractive and, therefore, we are able to convert 20% of visitors to leads.
Finally, if we might consider following up with an offer more attractive, and we were able to convert 20% of our leads into sales. Now, the? See end visiting the website take action (20 %)>>> 40 leads
* Prospects are tracked with that close (20%)> 8 sales
So you can see the improvement of every part of the system, we end up with 8x sale? It is not difficult to make these improvements to Most companies marketing systems online. By implementing a series of changes to your internet marketing strategy, you should be able to see exponential improvements to your bottom line.
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