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The Gmatrix you: Conspiracy Brilliant Google to dominate the World Wide Web
Google's mission, according to its corporate website, is "to organize the world's information and make it universally accessible and useful. [1]. It may be their goal, but they are financing this goal by dominating the long tail of the world wide web. Through its network of Web properties, applications and Web services, Google is brilliantly drawn practically your own eye time online.
In just 10 years, Google has grown from the project's degree in computer Larry Page and Sergey Brin in the web more valuable and ubiquitous network of properties and technologies in the world.
Google properties include Google Search, Gmail, Google Reader, Google Code, Google Apps Partner Edition, iGoogle, Google Sites, YouTube, Maps, News, buying groups, books, Scholar, Finance, Blogger and other too numerous to list. There is hardly a website that Google does not touch in some way, either through AdWords, AdSense, Analytics and Research.
In addition, through the acquisition of technologies such as Urchin (now Google Analytics) and DoubleClick, Google is able to study how Web users spend their time online, and advertising for position alongside almost every piece of information that travels through the World Wide Web.
Google is also greatly expand its reach by offering a re-brandable version of Google Apps to Internet service providers, businesses, educational institutions and nonprofit organizations. This strategic move for Google to expand his empire providing better infrastructure for the Barbarians as the Romans did two thousand years ago.
Six Degrees of Google
In his book "Linked" [2] Albert-Laszlo Barabasi explores the ideas of graph theory which apply to different types of networks. An example of graph theory to work is the popular game Six Degrees of Kevin Bacon in which a player chooses randomly any actor or another dark and tries to connect them to Kevin Bacon 6 links or less. Barabási explains, using graph theory, there is nothing particularly unusual about the location of Kevin Bacon in Hollywood circles. In fact, all entities or nodes in a given network are connected to all others by a surprisingly small number of links. For example, Barabási found that each Web page is connected to all the other billions of pages on the World Wide Web by an average of only 19 links or degrees of separation.
The close connection between all nodes in a graph, as Barabási explains, is possible thanks to the so-called Super Nodes [2] or nodes that have a very large number of links to other nodes. Super nodes in any graph, the nodes are the most important because they all connect other and to shorten the distance between two nodes smaller. This concept is exactly what Larry Page came across when he created the idea of PageRank [3]. Web pages or Web sites with more links are super nodes of the world wide web. Google is arguably the greatest super nodes on the world wide web. If the World Wide Web has a center, it is likely to be Google.
Google has discovered, however, it can be extended beyond a super node to which all other nodes to connect. By spreading itself in the form of Analytics, AdSense, AdWords, and it can become part all other nodes.
When Larry Page and Sergey Brin have been negotiating with Wall Street underwriters of the public to Google, there were experts many companies who could not understand how their business model makes money – or the meaning of this question [1]. These experts, if I expression, have been a little blind and missed the fact that Google is able to make money by so-called long tail, or sell Many items in small quantities.
In his book The Long Tail [4], Chris Anderson explains how a study of downloads Rhapsody music demonstrates the long tail phenomenon. Mr. Anderson noted that if the bestsellers, which represent 20% of music tracks, can benefit millions of downloads, the remianing 80% of shares or non-success, when added together, represent a much larger volume of sales music online.
Google has brilliantly positioned itself, through its extensive network of online sites and tools for long range, capitalizing the long tail of under earning some clicks of billions of Web users. The long tail applies to the Google model for each text ad can be clicked on a number of times, but there are millions and billions of ad clicks.
All roads, as the saying goes, may lead to Rome, but on the world wide web, all the nodes – and mouse clicks – lead to Google.
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1. http://www.google.com/corporate/
2. Barabási, Albert-Laszlo. 2003. "Linked: How everything is connected to everything else and what it means for business, science and everyday life." New York: Plume.
3. Vise, David A., and Mark Malseed. The Google Story: Inside the Hottest Business, Media and Technology Success of our time. Paperback ed. Dell Pub., 2006.
4. Anderson, Chris (2006). The Long Tail: Why the future of the business is selling less of more. New York: Hyperion. ISBN 1-4013-0237-8.
About the Author
Scott Lewis is web developer in Richmond, Virginia and the creator of the SkyBlueCanvas Lightweight CMS. Scott has 12 years of experience in web design and development and is a member of the WYMeditor Semantic XHTML open source editor development team.
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