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Search keyword – Build the list of best
The concept of keywords sounds very simple. When a person types a word or series of words – As "Power Widgets – in the search box on Google, the search engine will find all the Web pages that these two words on it, even if they are not next side on the site – even if they are different pages.
What is not so simple on keywords is to determine what jokes – the ones your customers use to find your product or service. These are the keywords that should be on your site for Google to find.
There is a false belief that there is something magical "words that, when placed on any web page, this page will be number one for the search results on Google. It is not true.
Some recommend putting words such as "sex" or "Jessica Simpson" on a web page to increase the number of visitors. There is little debate that this is not a very good approach. On the one hand, you are not likely a rank very high on these types of keywords, even if it succeeded in generating traffic to your site, does it really increase the number real customers who visit your website?
The real art of keywords has two components:
- Understanding what customers potential use words as a search term when searching for your product or service.
- Ensuring that these words are not simply dispersed on your website, but in place so that your site, and not your competitors will be on the top of results.
The first step is to capture the largest possible number of keywords as you can. The goal is to create a huge list that you narrow and refine later.
Start your search for keywords by looking at your website and find the words that are specific to your company, product or service. Create a list of words on this basis. One might think that your priority list of words. If someone knows your site, they will normally be in such information first.
Then make a list of words that are on the product or service, but not specifically the company and think of these as your secondary list of words. Some of these words might overlap with the list of priorities but it is.
Then make a third list of words you could call your list to the outside. This is a list composed of words (including possible typos) that people could type in the search for a product or service. I would also include competitive products and other words not clear Research also shows that you could search terms.
If this list of keywords for a website that has been operational for some time, take a look at both the server statistics website and all available packages, such as Google Analytics Analytics. Compare your lists of words to what is in these other reports. Add words that you had not already thought of.
It is now time to extend beyond your website and collect words from other sources. These sources include brainstorming sessions with your sales team and any other group that comes in contact with clients or prospects keywords on the websites of your competitors, and, finally, 3rd party applications keyword.
There are many choices for software word-building, but one Sometimes the best applications to be free. This is the tool of keywords within Google Adwords. You do not need an AdWords account to use it. Just go to the login page and click on AdWords keywords.
Follow these steps and you you end up with hundreds – if not thousands – potential keywords. You will be able to eliminate many of these as inappropriate to view. Others require a little more research.
In addition to understanding what words your customers will likely use to find your type of product or service, choose the best keywords that you will also pay attention to the following:
- How many people actually search using those words? You can obtain this information from the Google keywords. This number called Average volume of research and it tells you how many times the term research that is used on Google in a month on average.
- How difficult is the competition of these terms? You can determine this by performing a Search on Google for this term and noting the number of pages Google finds with those keywords. (The fewer the better). You should also pay attention to pages that rank highest for the terms.
© Tatum Marketing 2009
About the Author
Eric Gerds is Chief SEO Strategist at Tatum Marketing Inc.. He is a top consultant in B2B and B2C markets & a frequent author. His popular college courses – including search engine optimization, website design, & digital video – are in constant demand. Eric’s SEO programs achieve & maintained high rankings in highly competitive markets; & continuously deliver more & better traffic for his clients.
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