Adwords Online Challenge

What can I do to increase the online store selling a non-profit org?
I help a disability organization raise funds through their online store. They sell quillows, lap quilts and monkey sock. What can I do to help boost their sales Online Currently, no one is selling and I just started an AdWords campaign to see if they can sell. Does anyone have any tips?
Perhaps a link to larger images on your page quillows. The images are small. Is this a room full of quillows top of the page?
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