Adwords Review Process
Google Adwords Process explained Auction
Way back in the early days of the Internet around 1998-2000, you simply place Pay Per Click an Overture account, manually load your keywords or using a spreadsheet and start a bidding war. You may start calling of bids as low as a penny per click, and makes you appear near the top on a lot of keywords. These are the days of the Wild West and all person at the time could make a small fortune.
When Google came on the scene in 2003, he was a bit like the beginning. Then over time the CPC began to rise, then other factors come into play as the quality of Google. Most amateurs who want to enter Pay Per Click game are all wrong.
2 of the biggest misconceptions Google Adwords:
1.) Google AdWords is not an auction where the person who pays the most per click automatically wins. This game is much more complicated than that.
2.) The person occupying the position # 1 does not get as clicks, however, this is hardly the most profitable position to be in. At present it is essential to understand the balance between the best positioning, the number of clicks you want, and the price you're willing to pay for every click to ensure maximum profitability.
Google Quality Score explained
It is possible for someone bids $ .75 per click and get their ad to higher than paying $ 7.50 per click. And if you're starting with Google Adwords and do not have some serious mentoring, and capacity understand abstract concepts a bit, it will be almost impossible for the average person to figure it all by themselves.
What determines your Google Quality Score?
Your level of quality is defined by 3 main factors.
1.) Click Through Rate – This is how often people click on your ad. This is defined as a percentage of total number of impressions to clicks on the ads. The higher your click through rate or CTR the best of your announcement and the highest score assigned by Google. This dynamic alone represents 60 percent of your Google Quality Score.
2.) Ad Relevance – Google will look on your ad, and their search engines will follow the URL at the bottom of your ad to your landing page or squeeze page. They monitor the appropriateness of this page determining if your target keyword is placed on your landing page, how often it happens and if it is placed in all the right places. This Dynamic accounts 20 percent of your Google Quality Score.
3.) Landing Page or Squeeze Page Quality – This process occurs not only by Google's crawlers Engine research, but a manual review well. The automatic part of this process is when the Google spiders verify certain elements of your landing page such as the Privacy Policy, Terms of Use and Contact Us page to see if they are present.
These pages define a quality site anyone want to visit.
Check bounceback
Google's robots are also verify bounceback. BounceBack essentially when a visitor arrives on your page and leave instantly or within seconds. Sometimes this is known as the "bounce rate". They usually leave by pressing the back button on their browser or simply close their browser. This usually happens because they think your site stinks and it is irrelevant to the ad-key visitor just clicked on.
When designing your squeeze page or website that its imperative is quite relevant for the keyword you are bidding on. This will keep them on the site, in addition to capturing leads and sales for your business. Landing Page Squeeze Page and quality count for the final 20 percent of Google Quality Score.
How to determine exactly where to place your Google ad
Yes, it is a real process Google has done so. They do this by a calculation method of ranking ads. The ranking of ads is your level quality x your bid price. The higher your ad rank highest on your investment. So as you can see a greater level of quality will determine much of your ad appears.
How does your cost per click is determined
Your cost per click is measured by the classification the announcement of the person below you, divided by the level of quality. This is done to all advertisers on the page of the advertiser, except the bottom position. They offer a penny less than the advertiser directly above them.
This explanation may be too technical for many people to grasp at first first, but if you follow the logic makes sense. But the good thing is that you do not really need to understand that. All you really need to understand two things to start.
1.) As the rising level of quality, position your ad will rise and the cost will drop.
2.) From Optimizing your Google AdWords account for 60 percent of your level of quality, this method is by far the best single action you can take to pass Pay Per Click ads above the search listings. This can only be done by split testing ads and see which ones pull the best. And you can not watch an ad and say that. What is not evident with regard shall be final after the actual test.
The optimization Google AdWords Ad process can take several weeks to several months depending on the niche you are, how much traffic you can access these ads, etc..
About the Author
Let Brian Garvin & Jeff West give you more information about Small Business SEO and Google Adwords Bidding at our Rank 911 SEO Blog.
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