Adwords Roi
How to accurately track conversion PPC?
I setup and manage Google AdWords PPC accounts, I use currently the Google conversion tracking, I'm looking for more accurate tracking, and something that will give me more information about the command (for e-commerce sites) as the amount of the order so that we can communicate clearly to our customers and determine the exact return on investment.
HBX has a very good ecommerce tracking feature where you can connect it to your PPC campaigns. However, their stats are greatly aroun bundles price $ 25,000 per license. Use Google Analytics to properly configure the setting objectives. They also have an analysis of the funnel and the ability to track the amounts dollars. Although it can not provide the level of granularity you want, but at least it's free and it's a good start
Optimize Your adwords ROI with Google Analytics
