Google Adwords Learning Center English
Outside the Box
Why everything you think about Google and digital signage marketing keyword is false.
Perception and reality
Chances are your company has many competitors offering the same type of products and services. new hardware, software and solutions based services are launched on the market of digital signage on a regular basis. In fact, if you Google search the term "digital signage, more than 3 million results are returned. While it is true that the volume of Internet search for the word key digital signage has increased, it is important to recognize that your customers can not be find your products and services that search term. Here's why:
Do not assume that customers know what to call a new technology that is just beginning to gain momentum. terminology of research must be relevant to end users. actual value of a keyword is completely dependent how it has become common in regular English usage. "Digital display" is not currently in use during the English. Although many people have seen digital signage, few people know exactly what to call it. If you do not If you look the wide range of people use words to describe this technology in research on the Internet. For example, some search queries that we see on video advertising networks, networks of retail, network displays, menus, display media, display media, plasma screens, LCD screens, LED display, audio visual display, and AV displays.Less 20% of traffic is generated by the keyword "digital signage.
Many people seek on the Web using the trusted brand names in their search string. Some trends Current research to understand that we see more brands such as Samsung, Sanyo, 3M, and Cisco. digital signage news portals are able to capture more traffic Web as a product and new businesses are supported by search engines.
Reports of increased volume of research is not accurate. It is a direct parallel can be drawn between the increase in search volume for the keyword "digital signage" and increase the number of domains registered for service providers and in space. As might be expected, a percentage of that increased volume of research has been generated by the industry itself, creating an artificial increase in search queries for digital signage, therefore, a part of this increase should be updated.
The digital display market is a growth area world. If you're marketing your products and services to other regions of the world, you must factor in variables search online other languages and cultures. Mandarin Chinese is the language most used on the Internet, then in English and Spanish then. In the U.S., more than 22 million people (322 million people worldwide) use Spanish as their primary language, and they do not use digital signage for their search by keyword. It is more likely that the assistance they seek: "senalizacion digital." Try Googling target = "_blank senalizacion>" digital and see for yourself. There is a whole world of customers out there that is missing on your business.
Bridging the gap new ideas
There have been debates within the industry about upgrading the technology with a new name, something other than "digital signage "which could describe the way better. When describing a completely new concept such as digital signage, it is logical to connect with new ideas well known, the concepts introduced. Bridging the old and new makes it easier for people to understand new concepts by establishing a relationship tangential with the current knowledge of a person.
It is therefore sense to continue to use "digital signage" as the descriptor primary industry. At that time, the digital signal and are both well understood and defined concepts, connecting the two words makes sense. As a developing market, the industry must focus on the dynamics of construction based on established concepts, not by reinventing new which require a learning curve has increased. As noted above, digital signage is not part of mainstream English-yet-but it will be.
Grow your brand
Most people looking for products and services digital display for the first time looking for familiar names they know and trust. In many respects, the buyers become emotionally attached to brands. Think of it this way: if you are a buyer in this market, which will you spend your dollars with? Will you risk your project on an unknown, unproven product, or will you take with brands that have built a reputation for quality and trust? Your product may be better than anything is available, but it is a moot point without trust.
The digital signage market has become crowded. There are nearly 300 solutions software, more than 100 suppliers of Media Player, and a wide range of display options available to buyers. In short, this is a market buyers and most goods and services have become commodities. To be successful in a commoditized market, companies must find ways to to differentiate themselves.
Part of the process of differentiation and confidence-building involves developing a strong image brand. Part of trust is the constant and regular exposure to the brand of your company. Your strategy must go beyond measures in line such as link exchange click-through, and the page rank. AdWords, Twitter, social marketing, and press releases do not build brand value. This are elements of a modern marketing strategy, but by no means a comprehensive strategy. Branding your company has a life online and offline which must be maintained on a regular basis. Growing your brand requires an integrated plan that reaches customers through multiple points of contact, reinforces Your new identity is based visibility and builds brand value through regular exposure. Without a clear plan, the market that you define.
Adoption Curve
The most successful innovations go through a adoption curve ramps slowly toward acceptance of the majority. The digital display is still early in the adoption curve and has a long way to go before it is widely accepted by the majority. What the industry has seen so far are "innovators" and "early adopters" the point of critical mass is still several years. Therefore, it is too early in the adoption curve for this technology to focus specifically on "Digital signage" as the center of any strategy for online marketing.
About the Author
About The Author
Lionel Tepper is a advertising marketing professional with 25 years of experience. He is currently Managing Director of Digital Signage Universe, a leading resource for news and information on the digital signage industry that offers breaking news and special feature articles on technology, marketing, and content development.
http://www.digitalsignageuniverse.com
