Internet Marketing Companies In Pakistan
E-commerce and its future in Pakistan
E-commerce is a hot issue these days. After the revolution of the Internet, countries are increasingly involved in it.
However, in general, if we use all types of electronic devices can take orders and mailing of catalogs, such as telephone, fax or any other such instruments, we are supposed to applying the techniques of electronic commerce. However, the true meaning of e-commerce is commerce over the Internet that there are different modes, such as opening a retail store on the Internet, where all transactions are conducted online, the product selection to the payment of invoices.
Trends: E-commerce is a technology trend information in the rapidly developing business. Business and business, supported by just the IT industry, stands were already been transferred, which has recently been estimated to exceed 400 billion dollars this year.
As we begin the warm global electronic commerce in Pakistan, we must understand that nearly 78 percent of e-commerce activity takes place in the U.S., obviously driven by the use of Internet in this country. Since January 2008, more than 150 million people have access to Internet there compared to 279 million in world.
However, Pakistan can make good use of this possibility with proper planning and execution. To begin, let us focus on domestically before going all-out for the world market.
Domestic activity: Look for improvement and productivity to bring it to the excellent level. It also enables our contractors to test their web activity and marketing before taking on markets international. E-commerce is not for everyone but for those who understand. Yet, electronic commerce is not a technology.
The question individual level, it is purely a business issue. At Govt, it is to provide infrastructure for transactions on the Internet. E-commerce or business through The internet is increasingly popular mode of negotiation in the world especially in developed countries. E-commerce is a broad term used to quantify exchanged over the Internet.
Most studies suggest however that tracks e-commerce through four stages. The first step is to build a website to inform the world about your existence. The site contains information about the company, product / services and other related information, which can help visitors learn more about the hosts. The second step is to ask customers to lose their pockets and buy Online.
This step requires the adoption of the advance level of software to manage orders. In the third phase of the inventory, management adds to the system and, finally, providing provisions of payments through an online banking partnership between buyers and sellers, the most difficult and complex electronic commerce.
The most common forms of popular and e-commerce are business-to-consumer (B2C) and business-to-business (B2B). Business-to-government (B2G) and government to citizen (G2C) are other forms, running on the internet, but with the low vapor. However, the use of two former still dominates the Internet. .
In Pakistan, e-commerce is still in its infancy and faces many obstacles to grow. The significant barriers are: the unavailability of the line of the telephone infrastructure adequate [lines of stem the age of steam, the frequent failures of power] Limited User Internet barely one percent of the total population have access to the Internet], the role of the issue of security of transactions on the Internet, high bandwidth, and the last but not rigid and the monopoly of PTCL.
However, SBP has recently developed a crack on the barriers when it approved merchant account ID to facilitate transactions. But there is still a long way to go and requires the Government to continue to grease the wheels of e-commerce to speed up the process.
Outlook: Those who create, distribute and sell goods and services to consumers also have reason to look forward to this new mechanism. All businesses, including small and medium can reach customers around the world instantaneously and relatively inexpensive. Many suppliers can sell globally without the expensive infrastructure of retail stores worldwide, sales offices, distributors, or warehouses.
Sales and efficiency of inventories may be possible through increased interaction with potential customers that electronic commerce can not afford. One to one marketing becomes possible to mass and global scale. Active and alert the provider also benefit from the new distribution structure products and services that results of electronic commerce. With the classical distribution, a manufacturer must meet wholesalers and retailers to serve customers in large quantities. Automated Customer E-commerce self-service capabilities can eliminate the need for these intermediaries. The manufacturer has connects manufacturers directly to consumers. The consumer gets product information directly from the ultimate source. The manufacturer may obtain customer preferences and needs directly to the ultimate source. physical location of each consumer no longer determines where the contacts consumers to buy a product. With the purchase intangible assets that can be transmitted electronically, the physical location becomes irrelevant to the delivery of the product as well. The Internet makes the link between a French consumer and provider Egyptian manufacture virtually indistinguishable from the connection between a consumer and a consumer Persian Paris and Parisians.
It can be concluded that there are many possibilities of electronic commerce in Pakistan, and most companies are eager to go to the digital world, but at the moment due to the absence of any policy framework and limited market for Internet companies organize their plans to start e-business until clouds of barriers as we will see are gone
About the Author
Business Opportunities in Pakistan 4 Jan 2010 Lahore Pakistan
