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Which of the following statements is most accurate?
A. The most dramatic change affecting the global marketing efforts of most business is the rise of the euro as a dominant global currency B. While the Internet has had a significant impact on global marketing he has had little impact on the competitive environment most businesses face C. The most important technological changes in the environment marketing has been the growth of databases of consumers and the evolution of the Internet D. Extensive research indicates that human economic and competitive trends are the only environmental factors that have a lasting impact on the marketing success of a company
Correct answer is C. A – the euro is not the dominant world currency b – the Internet has had an enormous impact of – while important, are not the only factors
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