Online Marketing Research Disadvantages
Marketing Research Question?
What type of research is a focus group? What is the objective of having one? What are the advantages and disadvantages of using “live” and “online” focus groups?
A focus group is Primary research or field research. It is a group of people that meet regularly to give their views or reactions to a stimulus or product for a business. The group usually has a leader. They are not attached to the company in any way. They may be used to give their views on new movies, advertisements, products, services etc. However, there may be bias by the group, if the leader unintentionally, influences answers.
The advantage of live that you will hear all comments, and judge whether bias was in play. Online you will not know who is doing the judging, questions of trust and bias come into play.
123 Advantages of the internet for businesses. Part 1
