Online Marketing Resources

How to write an evaluation of the marketing strategy online today?
I need to evaluate the acquisition strategy being a potential employer and I'm struggling with how to present my thoughts, how can I expect detailed? I do not want their provide a marketing plan (why hire me then?) But I want to illustrate concisely what I think they can improve and how I can help to do so. Any suggestions or resources?
You can give them the technical step or how to promote their business online .. Sorry if I'm not answering your question.
SEO vs. PPC: Designating Online Marketing Resources
