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Email marketing in Dubai – The powerful commitment

Email marketing is popular due to its low cost, high ROI (ROI-) and focus on customer loyalty. While the economic crisis will force retailers to reduce the large number of marketing and technological initiatives, messaging programs survive relatively unscathed.

Small businesses and large corporations as have been forced delete entire sections of their marketing 2009 "wish list" in response to gloomy economic forecast. Amid such turmoil, Email marketing has remained a staple because of its cost-effectiveness, very measurable results and flexibility. At a fraction of a penny per message, the value of a campaign of e-mail from expensive direct electronic communication is considerable. But make the most of your email marketing campaigns during tough economic times may necessitate a different approach from what you've done before. In addition, for email is its measurability. Marketers can measure quickly and efficiently is to respond to messages, which promotions work best and all more.

It is not surprising to see how advertisers continue to add to the budget for marketing activities that generate the greatest return on investment, such as search and email marketing. According to eMarketer, early this year 2009, 14% of online marketing budget is intended for email marketing.

Today, with the growing reach of the Internet, broadband connectivity, search engines, social networks, and increased demand for smartphones, we arrived at a time when the consumer is really the director. Taking into account the fact that technology should make things easier, but not all, advertisers have to offer consumers the value they demand. For this reason, when we talk email marketing, it is very important to discuss the relevance of messages and the level of customization in conversations that are initiated by e-mail.

The current situation of the use and abuse of email marketing has led consumers to fight more against SPAM and led to different ways communication such as social networks, text messaging and other methods that allow consumers to regain control of their communication and relationships with retailers.

If retailers want to avoid being blacklisted or ignored, they must improve the relevance of their programs e-mail. The solution lies in the use of segmentation techniques to target and customize the e-mails. Of course, retailers must also be vigilant about testing their tactics in order to determine which are most effective.

Focusing on "the needs of customers or lose them forever

Marketers must use measurement tools to provide personalized messaging. In 2008 Merkle

Study, half of email recipients said good email influenced their decision to make a purchase, and 38% said they tend to spend more money with a company that sends e-mails they read regularly. Thirty-two percent said they stopped doing business with a company because of bad email marketing practices.

For the future, some of the most exciting opportunities for email marketing appear in social networks. The social inbox, for example, promises to offer an integrated view of e-mail from a user and other channels. In addition, new applications, it will be easier for people to share viral emails with friends in their social networks.

E-mail Marketing Efficiency

Email Marketing ROI in 2008 was $ 45.06 for every dollar spent, according to the report of the DMA

"The power of direct marketing," which analyzed the direct marketing activity through industries.However major, compared to other media, ROI of email marketing has been a faster decline in the means of advertising. This decline could be attributed to the maturation of this method. But also the way companies invest more on e-mails that are not focused on income generation, such as order confirmations, or failure that companies have had using "rented" the databases. Despite these problems, advertisers and retailers do not want not reduce their media budget to email marketing because they recognize the return on investment will be affected by the relevance of messages sent and segmentation performed on the database, and low cost compared to other online marketing strategies.

Five Email Strategies for 2009

1. Clean and Maintain your email list

Be sure to make thorough cleaning of your email lists. This does not mean blindly deleting a bunch of names, but rather using segmentation strategies to deal historically inactive beneficiaries differently than people who are actively opening and clicking on your e-mail. Here are some suggestions for cleaning home:

a) Pay attention to your lists and segments of the list. Are there certain segments listed, you're not using? If so, clean them.

b) the success of e-mail today is about quality and not quantity. Review lists people who did not respond to messages in recent months, and with them a different way than the rest of your list. If they meet yet, consider removing them.

1. c) To review the entire list of new segments you may want to do. Are there ways to segment and reinforce messages to different groups? If so, the segment between them now and begin to communicate more effectively with these groups.

2. Improve your segmentation

Data email marketing segmentation offers incredible power and ability to leverage of small audience segments that might otherwise be financially or technically difficult to achieve. If you have not started to segment mailing list and more targeted messages based on data on beneficiaries or behavior, starting in 2009. Most research in the electronics industry shows that the increased yields strong segmentation in conversions e-mail. Some typical strategies for segmentation include:

a) Geography – It's easy, obvious enough segment. For example, your client in Florida is probably not interested by a snowmobile. And the client in Minnesota is probably not interested in a jet ski, not in winter anyway. Geography can also be an indicator of buying patterns and other influences on the buying cycle. Take the technology sector, for example. In pockets of high technology such as Silicon Valley, Boston and Austin, the early adopters are much more frequent.

b) Demographics – It is one Another easy, and can do a lot of sense. For example, we know the men and women may interpret information quite differently. Young public vs. older who use information in different ways as well.

c) job title and function – Are you sending potential users with no or purchasing power? An owner or CFO may want to know about King, while a middle manager may just want to make his job easier. An engineer or a programmer may want to find better ways of working, and so on …

d) Purchase Frequency – Less frequent purchasers may require a time sensitive offer to encourage them to act. Another approach would be to reward frequent buyers with exclusive privileges by e-mail.

e) the expenditure of money – to adapt the resources so that you devote your efforts to Customers who spend the most money with your company.

If you've been segmenting your public e-mail, do not stop. Try find new ways to segment and watch the segmentation based on historical activity e-mail, perhaps treat people who are frequent "ratchets" or "cut" differently.

3. Review and refine your Opt-In Campaigns

any review of the data fields you collect to the confirmation e-mails you send later. Small changes can mean significant gains in new audiences, as well as setting expectations appropriate for subscribers. Ask yourself the following –

a) Can you increase opt-in by reducing unnecessary data collection?

b) Are you well to direct visitors to register for email? Can you put multiple pages, or in more visible locations?

c) Have you clearly define the significant benefits for customers to sign for your e-mail? The mail you send confirming the opt-in restating the benefits?

d) Can you set expectations and ask customers to "add this address to your list of contacts" in the opt-in?

e) The language you use, the graphics support, and staging techniques that you use can make a huge difference between being ignored and the creation of evolution, the dynamic relationship that can improve the accuracy of database, enhance dialogue, and help you present a larger field enforcement services.

If you are not using strict opt-in policies, 2009 is the year of departure. As consumers continue to tired of spam, you'll continue to see the response rate decreases if you do not opt-in-only process.

4. Design for "Images Off" and the Preview Window

In 2009, you find your audiences are increasingly looking at your messages without images turned on (it can not be their choice, but rather the failure of their mail client or a company IT policy). Make sure your messages are still readable and convincing without images. This may mean the design of messages using fewer images, or including a short list of items at the top of your newsletter. This technique works well for people who look at your message through a preview pane as well. Make sure the content is set high enough to give the message recipients to act on something important will be the success rate. Without the development of your messages with "images off" in mind, your campaigns may end up looking like this to recipients:

5. Integrate Social Media into your program

As e-mail, social media is quickly becoming one of the means of communication most used on the web, he does feel that the integration both can be used to enhance the overall effectiveness of your online marketing. The power of social media lies in the ability of users to share quickly and easily share information with their contacts, which could then turn around and share with their own contacts. If information is shared, for example, a piece of content from one of your e-mail, this type of "word-of-mouth" marketing can expand the reach of your post by a margin enormous.

few ways to integrate social media into your mail program

a) Integrate bookmarking tool social media into your emails, allowing subscribers to share your newsletter to their contacts on different platforms social media (Facebook, Twitter, LinkedIn, etc.)

b) Develop and maintain a business profile on various social media networks, and invites social contacts with the media to consider subscribing to your newsletter (s)

c) Promote your presence on the media social in your e-mails to build a broader media, social following. Start a company blog and use your e-mail and social media profiles as traffic generators.

Email Social Marketing: The Next Big Thing

While the World Wide Web continues to generate exciting new forms of human interaction, including offshoots such as Web 2.0 social networking and video sharing sites, wikis and blogs, which Equally exciting are the new opportunities for engagement-marketing resulting from the assembly of old and new communication technologies based Internet. Email and social networks represent such a link.

Obviously, social networks have changed the relationship between businesses and their customers. Sites like Facebook and MySpace allow people to share their thoughts and quickly with hundreds of friends and friends-of-friends. Estimated to 19 percent of online users log onto social networking sites at least once a month or more often, while 41 percent of youth 12-21 Visit social sites daily. Individuals related to each other on social networking sites are affiliated for a reason. They are as different in some respects important. e-mail social marketing, therefore, you can reach prospects who share an affinity with your best customers. The ability to reach out to others with similar attributes to your best customers is invaluable.

Just send an email "Twitter" Away?

There is increasing evidence that social networks are taking certain audience segments away from the mailbox, and the figures indicate that is not only the Millennials, or Generation Y. Jupiter Research indicates that 22 percent of email users say they use Social networking sites instead of e-mail. And

England, Hitwise estimates that social networking sites such as Facebook, MySpace and Bebo receive more traffic than the websites e-mail Hotmail, Yahoo Mail and Gmail. Is this the death of d'e-mail?

Although change is inevitable, Most industry analysts and experts agree that email marketing will not be going away. A recent Pew Internet & American Life Project survey found that 92 percent of adult Internet users send or read emails – much more than regular visits any social network. Email is just too valuable a marketing channel to disappear or even decrease. email marketing from long the stewards of customer commitment. And Forrester Research projects that e-mail marketing will grow to over 4 billion dollars by 2012. But new technologies that combine the rich reporting capabilities, e-mail with the nature of consumer-oriented social networks viral reached to reach customers and friends through social networks easier and allow merchants to enjoy progressive advantages of both.

In fact, some companies made it easier than ever to enable the recipients email and landing page visitors to post their favorite social messages network sites. These new technologies allow marketers to combine the power of email within the reach of social networking sites to engage with customers, clients and friends of friends, friends of the customer.

Bridges new technology, E-mail / social networking Gap

Recently, Silverpop developed a technology industry first that bridges the gap between email marketing and social networking. Use links in emails, the recipients are able to quickly send messages to their profile page on Facebook or MySpace. When these social messages are displayed on social sites, all connected to the original recipient can see the message, comment or display it on their own profile page. Dynamic content and personalization remains intact in the email sent. So when Golfsmith sends an email about a sale in its stores putter in Dallas, beneficiaries domain can display the message on their profile page to leave Texan friends in the bargain. And the golfer in Akron will be able to post a message on his profile page giving details of the sale there. Share-to-Social feature allows email marketers a tremendously powerful virus. Furthermore, the ability to draw reports on e-mails posted on social networking sites opens and clicks resulting in additional marketing offer with details necessary to prove the value of the campaign.

Give some steroids to your email campaigns

Combining targeting and reporting of email within the reach of social networks allows companies to build marketing programs that change their relationships customers in a very concrete and dramatic. To help ensure effective advocacy, a customer-centric approach to your inbox.

Begin by listening to your customers and track how they currently interact with your messaging. Start with the most connected beneficiaries your brand, as indicated by their behavior.

Those who open your message and click on most links are often already in line to serve as ambassadors brand. Give them a reason to share your promotional e-mails with their friends, and make it easy for them to connect by including links within the e-mail landing pages and their social site. Fans of the brand using to write your e-mails on their social sites means their approval, they posted them for others to see. But better yet, e-mails may even lead to social poster add a comment or two influential, such as: "It shows a cool, and it is for sale. Did I mention my birthday is fast? "These assignments Add strong marketing word-of-mouth that allows the sale of products.

Studies conducted by Bazaarvoice found that the customer can afford braces to website visitors who surf for products rated 49 per cent more likely to make a purchase. And sharing opinions is the essence of social networks, where consumers are often influenced by the thoughts their peers.

Conclusion -

Email marketing continues to prove to a deduction at low cost and conversion tool which gives high response of consumers. However, segmentation using personalization techniques and targeted e-mail is essential to prevent failures of the campaign. Remember, relevancy is king. By studying the diligence of detailed reports that can be collected from a email marketing campaign, a characteristic of many other types of media failure, you will be able to apply the 5 e-mail strategies and provide information about our products / services to the people who are really interested. Finally, keep up with the times! Social media is huge and these two strategies (E-mail marketing + social media) promise to raise the ROI of your campaigns.

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About the Author

Email Marketing Dubai & Internet Marketing Dubai

Chris Brogan Speaks to the Social Media Club in Dallas, Jan. 21, 2010