Social Media Marketing New York
University of Massachusetts reports fast growth companies are aggressively using social media
The University of Massachusetts Dartmouth recently conducted one of the first statistically significant studies on the use of social media in corporations. The study compares the adoption of social media with a list of U.S. companies with higher growth assembled by Inc. Magazine – a magazine of leading business Headquartered in New York.
The 2009 results show that the fastest growing American companies to adopt private media social marketing initiatives much higher rate than other companies, and that interest in social media has grown exponentially since the first study was conducted in 2007.
In 2007, the first study of this group and their use of social media has been released and revealed that the Inc. 500 was higher than the more traditional Fortune 500 in their use of social media. For example, at this time Companies 8% of the Fortune 500 have been blogs, compared to 19% of the Inc. 500.
This study examines Inc 500 a year later in the first study on the social use of these new technologies. Given that previous research now shows that while only 11.6% of the Fortune 500 with being a public blog, it is surprising that 39% of the 500 are blogs Inc.. The addition of 3.6% more Fortune 500 companies to the list is nothing compared to the addition of 20% over 500 companies Inc. after the same period.
Given this statistical significance, research proves that social media has penetrated parts of the business at breakneck speed. It also indicates that familiarity with business and use of social media with the Inc. 500 companies has almost doubled in the last 12 months.
The survey respondents were in the various business category, size and location. The 209 companies that responded have asked the same detailed questions concerning use and measurement of social media that have been raised Inc. 500 about a year earlier. Questions about respondents' familiarity with six prominent social media – social networks, blogs, podcasting, online video and wikis.
Here are some facts of the study:
- 91 per cent of companies reported using at least one social media tool, compared to 77 percent of companies surveyed in 2008.
- While Facebook, Twitter and other social networking sites have grown significantly compared to previous years, the interest some old tools such as social media forums and podcasting has decreased.
- Social media use by companies on the list has increased last year, with 91 percent of companies reported using at least one social media tool, compared to 77 percent of companies surveyed 2008.
- 44 percent of companies without corporate blog say they plan to start one and 36 percent intend to use some form of online video.
- Many entrepreneurs have already adopted these sites part of their business strategy with Facebook and Twitter is the most widely used among them, taking the activity of 52 percent of respondents.
Eric Mattson, CEO of a Financial research firm called Insite and one of the head researchers in the study, believes that the reception level between social media Inc. 500 companies is important for several reasons. "Inc. 500 companies are focused on what they can grow faster and social media is a innovative tool that can give them an advantage over their competitors, "he said.
Mattson think it is important that the sample included only private companies. "There is less impact on private businesses using social media – they do not have to worry about the scholarship up or down on someone Tweet, "he said.
Mattson concludes: "From the point of view tend picture, these results show how widespread and generalized social media is more in all aspects of business today. "
Often in organizations more small, there is more room for innovation because it requires fewer process to adopt.? The specific ways in which respondents using tools of social media has also changed. Now – 34 percent of companies reported they used social media to communicate with vendors and suppliers and 26 percent cited Twitter as a particularly important vehicle for communication with external partners.
The study important in many respects – most importantly, the fastest growing private companies in the United States are turning to social media, more than ever.
About the Author
Sofia Sapojnikova
Vesta Digital
http://www.vestadigital.com
Social Media Marketing and Business Strategy – New York – New Jersey
