Social Media Marketing Overview
Marketing Strategy Social Media How-To
I had a client recently ask me questions about social media marketing strategies and so I created this overview of some of the largest and most popular social media sites operating reviews on the web today and included on how they could work those sites in their marketing strategy. Enjoy.
Social Media Strategy Marketing
Using the sites listed below is a great way to build brand awareness when your site is in its infancy. As most social media sites are free to join you they are excellent means of advertising to explore while you try to build a loyal audience visitors.
Once your website has a series of regular visitors your time is probably better spend developing the content of your site to keep people coming back, that maintaining all these sites with social media company information update can be time consuming.
If time permits, you may find the building very nice and keep your followers up to date on various social media sites that you belong.
It may take a little creativity on your part to take advantage of most of these social media sites, however, it will be rewarding once you see your visitors and fans begin to build on the efforts of your hard work.
List of Social Media Marketing Sites
Twitter is a service for friends, family and colleagues to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? "
Twitter allows you to reach a wide audience of people who "follow" on your mini blog. This quickly became a social networking site popular, especially since Oprah talked about Twitter on his show.
While you can create interesting short messages called tweets you will be able to hire people who follow you on Twitter.
Digg
"Digg is a place for people to discover and share content from anywhere on the web. Large online destinations to the most obscure blog, Digg surfaces the best stuff as voted by our users. "
Create an account and Digg submit your own content to Digg is worth a good start to attract visitors, but you will probably find that you will not really many visitors to you get from other Digg users to submit content of your website as well. Basically keep submitting your excellent content and hope other people "Digg" your content too.
del.icio.us
"Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. By focusing on the power of community, Delicious greatly improves how people discover, remember and share on the Internet. "
Delicious allows you to save and organize your bookmarks and share them with other Delicious users. Like Digg add your own content Delicious is the best way to start spread the word about your content sites and hope other people take on it as well.
"Reddit is a social news website where users can post links to content on the Internet. Other users can then vote on Links posted up or down, which makes them seem more or less prominently on the homepage of Reddit.
Reddit is a bit like Digg, redditi but stories tend to be more oriented news.
Technorati
"Technorati was founded to help bloggers to succeed by collecting, highlighting, and distribution of global online conversation. As the search engine of blogs leading and most complete source of information on the blogosphere, we index more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content. "
This is a popular search engine for blogs and exploring your blog once you set up an account with them. For configuration instructions for your blog crawled you can visit the FAQ page for installation instructions.
Squidoo
"Squidoo is the platform of popular edition and the community that makes it easy for you to create of "lenses" online. Lenses are pages, such as flyers or signs or items together, bringing together everything you know about your topic of interest – and snap everything in focus. "
Squidoo is a popular site and is in the top 200 most visited sites in the world, and in the top 50 most viewed in the United States.
Squidoo lets you create a page like a blog on any topic. In this case, it's a good idea to try to create a beautiful page flyer on your website and the necessary measures. When users search for information Squidoo depending on your "lenses" about, recommend your Squidoo "lens" to their users.
"LinkedIn is an interconnected network of experienced professionals from around the world, ie 170 industries and 200 countries. You can find, be put in place and working with professionals you need to work with to accomplish your goals. "
This site tends to be more professional for people who want to network and may not be suitable for your web marketing goals, but if you're a professional looking to network with other this is an excellent resource for you.
Newsvine
"Updated continuously by citizens like you, Newsvine is an instant reflection of what the world speaks at a time. "
Newsvine allows users to write and submit their Latest own to be voted by the users of the site. Once you create an account you are given your own column to write and promote your stories to the rest of Newsvine users.
Wikipedia
"Wikipedia is written collaboratively by volunteers around the world, everyone can edit. Since its inception in 2001, Wikipedia has grown rapidly into one of the largest reference web sites, to attract at least 684 million visitors a year by 2008. "
If you are not familiar with Wikipedia you are probably fairly new to the Internet. Just about any keyword typed into Google these days will have a link to a Wikipedia article. This shows how powerful having an article in Wikipedia on your business can be. Just be aware that any entry will be quickly removed if it does not actually all relevant information.
When submitting an entry on your own business or website to try to write as if you are a stranger who has nothing to gain by writing to the entry. You have a better chance of not having removed your entry immediately.
StumbleUpon
"StumbleUpon lets you discover and share great websites. When you click Stumble!, We deliver high quality pages tailored to your personal preferences. These pages have been explicitly recommended by your friends or 6 million + users with similar interests to yours. Rating these sites you like automatically shares them with people of the same – and helps you discover great sites your friends recommend. "
Like StumbleUpon users surf the Internet they can click on site pages content they like and send the page to the StumbleUpon database. The page is then put to the vote and advised other StumbleUpon users. The most "thumbs up "votes a page receives determines how often a page is recommended to other users of StumbleUpon.
Create an account and recommend your own content is a good way to start attracting visitors to your site from StumbleUpon.
"Facebook lets you connect and share with the people in your life.
Ideal for keeping in touch with friends and family, and creating groups that other users Facebook can join, you can promote your company or organization and upcoming events.
Flickr
"Flickr – almost certainly the best online photo management and sharing application in the world."
Excellent sharing site photos that allows users to search other through downloaded pictures and comment. Great way to promote your business if you have photos related to share.
WikiHow
"WikiHow is a collaborative writing project to build how the world's largest-to manual. "
If you can write a guide for something that relates to your business, so wikiHow can be an excellent resource to expose your brand to people looking for how to do what it is your entry is about.
Yahoo! 360
"A place that is all of you to share with friends and family."
Yahoo 360 is more a place to create a page about yourself or your company like MySpace or Facebook.
MySpace
Create a community on MySpace and you can share photos, journals and interests with your growing network of mutual friends!. "
Original Name Media site, but if you're a musician, filmmaker or actor, you may have trouble reaching your target with MySpace.
Add this
"AddThis is the # 1 button and bookmarking on the Internet. We help website publishers and bloggers spread their content on the Web by making it easy for visitors to bookmark and share content with their social destinations. "
Add this is not technically a social media site itself but lets call it a catalyst. If you are at risk in the world of social media marketing signature and then using the Add this "Share" button is a great place to start.
By creating an account at Add to this you will be able to download your own "Share" button (like the bottom of this page) and adding the button at the bottom each page of your site, you allow your visitors to easily share your content websites with their favorite social bookmarking site of service or media.
Using the Add this "Share" button also has the added advantage that you can connect to your add account and view statistics on when and where the content of your website has been shared by the use of your "Share" button.
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Social Media Marketing – An Overview
