Social Media Marketing Plan Template
Free Internet Marketing for psychologists and other therapists
It may surprise you that more research for therapists that occur online by the Yellow Pages. Many therapists have already abandoned the Yellow Pages to be expensive and no results. There is a growing number of people who say: "If you're not on the Internet, I'm not interested." Search this continue to grow at an exponential rate.
Marketing yourself is a public service. That means letting people know how you can be at their service. Your presence on the Internet allows people to search for someone to help resolve any pain they are in. If you do not have a presence on the Internet, many people will not find you and see if you can be at their service. Marketing is making your presence known. It is not difficult to sell, trying to ram anything down the throat of anyone. Advertising are you having mainly people who are not interested in what you have to offer. This is why most advertising does print no customers.
An Internet presence can be started (or extended) for free, using these methods.
Get you free listing sites
Many sites have both free and paid listings. In general, start with the free list. I found my ad free show on the first page of Google search in one week. Start by seeing if your professional organization lists. These are often free. Check then with other mental health groups you belong to and see if they have ads, ex. Anxiety Disorders Association of America. Some Free. Some additional charges.
Find sites for business Google ad. This will also help you listed on Google Maps, which appears at the top of Google searches. Also doing business for Yahoo. Find other enterprises and facilities mental health announcement by googling "free sites list Business, "free mental health referral sites, etc.
Create a free website
Before creating a website, create a professional profile on a social networking sites, such as Linkedin.com or Biznik.com. The consensus is that the site is now a need for therapists. It will greatly increase your presence and legitimacy beyond having your profile listed in different places. You can quickly create a simple website. You want to present information that speaks to the pain of those customers you want most to see. This will attracting your "ideal client" much more than if you describe yourself as someone "who provides a friendly safe place," the wisdom so conventional is that your content is 80% on the customer and 20% on yourself.
Do not wait until you provided a perfect site. Better to have a functional site up as soon as possible. Websites are dynamic entities. You want to refine, probably add, delete, and sometimes what you have started with. How do you write gives others a sense of who and what you are. Remember to include a picture of yourself shot in the head with a big smile.
Start with your DSL provider and see what they offer. Google "free websites." Search models that you like, flexibility, scalability, etc. Many free sites also allow you to develop your site, again, to one month fee. Most options will cost between $ 5 and $ 10 per month.
Consider creating a blog
Some will start a blog, rather than a website. Generally, a website is more versatile and should be your first priority. A blog will probably serve you better, more specific, it is, ie, focuses on a niche, such as ADHD, OCD, etc. Two popular sites free throw blog blogspot.com and wordpress.com are. If you make a blog, to write at least twice a month.
Social Media
The use of social media is growing and will continue to grow. It's a way to communicate with friends and colleagues, and others find us. Therapists and others are increasingly finding ways to market through social media.
One of the most popular is YouTube.com. Although primarily used for entertainment, more and more it is used for education and marketing. I think the movie has been largely underutilized by therapists.
Facebook.com has become another of the most popular. Some use it to stay in touch with friends and others use it on the market. Use it to one or the other. If you want to use for both, use a personal email account to a profile and a business email for a Web page.
Biznik.com is a corporate site, primarily for entrepreneurs. It is a way to network, especially with non-therapists.
Twitter.com is a source that you can announce the publication a document, changes to your website, good books and articles, you might offer workshops, etc. Many offer free stuff like records, articles, etc. This is another way to network with other professionals. It's popularity is booming.
Linksforshrinks.com is a site for therapists. Part of the impetus was to have another legitimate site where you could have a link to your site (the more links to your site, the better Google will find your site). He also professional forums to discuss issues and marketing professionals. It is not nearly as much information as in the forums for those who use the psychology department announced today, although it costs about $ 30/mo, which has been a great resource and reference for me.
Like most things, the more you invest in being involved with the media social, the more you will benefit. If you're active, you can expect very little to some increase site / blog traffic. This may or may does not correspond to customer referrals.
Writing articles
Another way to develop a presence is to write self-help and other items. A popular sites to submit articles is articlesbase.com. You can also submit certain lists and social media sites. When you write, distribute your messages in as many ways as you can. Post them on your website and blog. Have copies in your office waiting room. Fax copies that are relevant to other communications by fax. I regularly do when I update the treatment fax to physicians. Copies provides physicians, schools, clergy, etc.
Outside of content, giving others written at least one overview of yourself. This is an opportunity to learn about, like, and you can trust. The more this happens, more people will come to you to help reach solutions.
Put your website address and contact information on any
Make sure your address is on your business cards, stationery, fax sheets, etc. Just the fact that you have a site adds to your credibility, regardless of whether the receiver is of interest in the extract. Create a "signature" at the bottom of your email accounts. At a minimum, include your web address, blog, etc., under your name, address, phone business enterprises. Consider putting more information out there, such as offers for free, until the signing of your letter news, etc. If you create a group, lecture, etc., consider including this information, while it is relevant, ie delete this information after the accident.
Finally, you can not do all these things in one day. However, you can complete Today some of these things. Have realistic expectations. When you do these things, it is unlikely that you have 10 people calling you a week and you want to pay themselves. You will find that new customers increasingly say: "I've found on the Internet." Marketing is a dynamic process. As a rule Overall, our efforts are cumulative.
This is not the end of the market. You probably want to expand into other strategies low cost, including the purchase of a domain name for your website, using one or more paid listing services, etc. Continue learn about marketing and new avenues. Good luck and cheap.
Mike Miller, PhD
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About the Author
I am a Licensed Psychologist, Licensed Independent Chemical Dependency Counselor, and author. With over 30 years of experience, I specialize in treating anxiety disorders, but am also very experienced in treating depression, couples issues, ADHD, and alcohol and drug abuse.
I have written two ebooks Establishing an Internet Presence for Therapists and Anxiety Control. Techniques to get your life back!. For the Anxiety book, send an email to drmike@drmikemiller.com
Self-help is something in which I’ve always believed. My goal continues to be for people to get better as quickly as possible.
I earned my PhD in Counseling Psychology from Indiana State University.
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As a self-professed author, it would greatly behoove Mr. Miller to give this article another read-through, because it is grammatically and syntactically abysmal! Or have someone else read it….the first 5 sentences alone are filled with errors!