Social Media Marketing Workshops
Remember when the term "social media" and "Web 2.0" did not exist?
Social networking has always been a fundamental aspect of our business and personal relationships. But now ubiquitous Internet and Web technologies have revolutionized the networking opportunities.
Take the social media giant Facebook and its success creating a blue ocean of uncontested market space.
Founded in February 2004 by CEO Mark Zuckerberg, Facebook is a social network that helps people communicate more efficiently with their friends, family and colleagues. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people real-world social connections. Anyone can register for Facebook and interact with people they know in a trusted environment.
It enables content consumers to become producers of content.
Blue Ocean Strategy is a proven system for making competition irrelevant by creating new markets through space to simultaneously achieve differentiation and low cost. Instead of trapped in the oceans of red fierce, bloody competition, you can apply Blue Ocean Strategy to switch to clear water and uncontested growth very profitable.
Make the competition irrelevant is exactly what Facebook has done. Since he became the first Web 2.0 social media networking sites in 2004, the following statistics:
Facebook now has more than 350 million active users – 50% of active users to connect to Facebook in one day given over 35 million users update their status every day, more than 55 million to update the status displayed each day, more than 2.5 billion photos downloaded from the site each month, more than 3.5 billion pieces of content (web links, news, blogs, notes, photo albums, etc.) each shared week, more than 3.5 million events created each month, more than 1.6 million active pages on Facebook, more than 700,000 local businesses have active pages Facebook, more than 70 translations available on the site, approximately 70% of Facebook users are outside the United States, more than 300,000 users have helped translate site by the implementation of translations, more than one million developers and entrepreneurs from more than 180 countries each month, more than 70% of users Facebook engage with the platform of applications, more than 500,000 active requests currently on the Facebook platform, over 250 applications have more than one million monthly active users, more than 80,000 sites have implemented Facebook Connect since its general availability in December 2008, more than 60 million users Facebook engage with Facebook Connect on external Web sites every month, two-thirds of U.S. comScore top 100 sites and half of the comScore Global Top 100 sites introduced Facebook Connect. There are more than 65 million active users currently accessing Facebook through their mobile devices. People use Facebook on their mobile devices are nearly 50% more active on Facebook than non-mobile users. There are more than 180 mobile operators in 60 countries working to deploy and promote mobile products Facebook.
In just six years Facebook has been able to create their own Blue Ocean of uncontested market space.
Consider why Facebook could be an example of Blue Ocean Strategy …
The metaphor of red and blue oceans describes the universe market. Red oceans are all industries that exist today, known market space. In red oceans, industry boundaries are defined and accepted, and the competition rules of the game are known. Here, companies try to outdo their rivals to take a larger share of product or demand service. As space becomes crowded market, the outlook for profits and growth are reduced. Products become commodities and niche, and fierce competition from the ocean becomes bloody. Therefore, the term red oceans.
Blue Oceans, however, we note all industries that exist today is not the unknown market space, untainted by competition. In blue oceans, demand is created rather than compete. There are many opportunities for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because rules of the game are waiting to be fixed. Blue Ocean is an analogy to describe the larger, more potential for the market space that is not yet explored.
Facebook has experienced such growth because of its value innovation. The cornerstone of Blue Ocean Strategy is' Value innovation. A blue ocean is created when a company realizes the value Innovation creates value for both the buyer and society. The innovation (in product, service or delivery) must raise and create value for the market, while reducing or eliminating functions or services that are less valued by the market, present or future.
Facebook is now the second most trafficked PHP in the world and one of the largest MySQL installations anywhere, running thousands of databases.
Is this an example Facebook Blue Ocean Strategy? It has certainly become ubiquitous, barely six years young, which makes the "social media" and "Web 2.0" part of our everyday language.
Blue Ocean Strategy is the result of a decade long study of 150 strategic moves covering more than 30 industries. Blue Ocean Strategy is a bestseller on five continents, has been published in 42 languages and has sold over two million copies. Blue Ocean Strategy can be applied to businesses, associations, governments and academic institutions. Blue Ocean research institutions and practice centers have been established on four continents and interest continues to grow worldwide.
To enter visit strategize Blue Ocean Strategy Blue ( www.strategizeblue.com ). Develop strategies Blue offers a variety of services including Keynote presentations in the Blue Ocean Strategy, training seminars / workshops on the Blue Ocean Strategy, Corporate training programs on Blue Ocean Strategy, Consultraining, Idea and strategy evaluation services and Blue Ocean Strategy Consulting.
About the Author
Brendan Murphy is an Associate at Strategize Blue( www.strategizeblue.com). He works under Dr. Zunaira Munir, the internationally acclaimed expert and keynote speaker on Blue Ocean Strategy.
Blue Ocean Strategy
http://www.strategizeblue.com
Social Media Marketing workshop.wmv
