Adwords Keyword Estimator
Google AdWords Strategy – Part 3: Other Strategies Google AdWords
3. Google AdWords other strategies
The positioning of ads Google AdWords
Although the profit margin on the product or service is an important factor, Tests have shown that the position of the first announcement on the first page is generally not the most profitable. Yes, he gets the most clicks, but is often a spontaneous action by the user before studying the announcement. Sometimes, the user is only to sail on the subject and is not ready to buy (known as "tire-kickers").
Tests show that the lowest in the page an ad or sometimes even on the second page, the greater is its conversion rate. The internet has taken the time to read the ad, because it is ready to buy. In addition, fewer clicks, and your total bill pay-per-click is less than for an ad placed higher. The disadvantage is that the clickthrough rate (CTR) ads positioned below the lower of which negatively affects the quality and increases your cost per click.
A balanced approach is to target positions 4 to 6 on Google first page. (You can use the heading "Show Estimated Ad" and "Estimated Average CPC "in columns online Google AdWords Keyword Tool to determine the CPC bid for each of your exact match keyword phrases, then you can set bids accordingly. These figures, however, can be notoriously inaccurate. Always check the position of your keyword phrases "and "average Pos column" on the Index tab in the ad group "Keywords" or by a test with a search on the terms of words important key.)
"Google Search" ads ", the content network" ads, network Search "" / Research Partners "ads", "Ad Placement
You can specify different auction maximum amounts of these different types of advertising. Because the quality of their traffic tends to be lower, bids for the content network ("all network "option) and Research Network (Search Partners) (see Tactics> Research Network) should be reduced and be more closely controlled than those of Google search traffic and network content (the "Offering ads" option). In the early stages of a new Google AdWords campaign, it is advisable to go with only Google search traffic and pass other options off, to help you control costs. Once you've found the keywords that generate the best return on investment (ROI) you can enable other options for those keywords to see what results they produce.
If you find that a campaign of Google Search traffic is too competitive not to abandon Google AdWords altogether, try a content network ad placement (see Tactics> Ads placement), or tender or CPC CPM (QOL).
Testing and monitoring
Ad Variations
Despite what you think of your achievements copywriting, you will not write the perfect ad on the first attempt. You may be ten times before to find the best formula. Even if you hazard a reasonable assumption in the ad text that attract visitors, the only way to KNOW what ad text had the highest rate (CTR) is split test two ads simultaneously.
Although just changing one word can make a difference do not split test two ads that resemble as closely, Split-test two ads radically different. (Turn off option to display Google ads perform better more often than the other, because it would distort the test results.) After 20 to 50 clicks it should be apparent which of these ads is outside the scene of another. Then replace the announcement of inferiority to one another and split-test. Repeat this process again and yet, each time reducing the textual differences between the two ads until you get to the person making the best of all.
To track the clickthrough rate (CTR) of your ads, go to your page Google AdWords campaign Web, click the name of the campaign, click the group name ad; click the Index tab of the "Ad Variations; check the column" CTR ".
Always keep all ad variations you create, to make sure you do not inadvertently repeat.
Landing Pages
Split-testing your landing pages the same way, to experience the style, layout, text, call to action, etc. reached the highest conversion rate. To follow the conversion rate of your web pages for different keywords, go to your web page Google AdWords campaign and click on the 'Conversion Tracking' item on the "Index Campaign Management.
Always save all pages of destination you create, to make sure you do not inadvertently repeat.
Keywords
After a new campaign has been running for about a month, check the clickthrough rate (CTR) of all expressions of keywords in each ad group its tab index keywords. Click on the CTR "column header to sort the keyword phrases, check all the expressions of words keys with a CTR of less than 0.5% and is "Pause" or "delete" them. (If you have many keywords, it would probably be quicker to do AdWords specialist in your software and download the list of keywords for your Google AdWords campaign again.)
0.5% is considered as the reference of a word inefficient. These keywords cause your ad is shown, but for some reason, people using the keyword in their search terms are not mentally connect with your ad, and do not click on it. If several words have a low clickthrough rate (CTR), all clickthrough rate (CTR) of your ad group as a whole is reduced and its level of quality will be negatively affected. Finally, the Ad Group Quality Score lower level will also affect the quality of your Google AdWords campaign.
This monitoring should be performed weekly thereafter.
If you really want to use poorly performing keywords, remove the ad group and create an ad group for them, or even a new campaign so they do not affect your overall level of quality.
The Bottom Line
An important is attached to the clickthrough rate (CTR), but to put it in perspective, it is only a means to an end. A high clickthrough rate (CTR) does not make you a millionaire in itself, is the revenue account. Your income is determined by the fruitful interaction between the keywords, variant of the ad and landing page, all three working in harmony together.
Max CPC Bid
Do not be afraid to make an offer higher than necessary for the new keywords in a Google AdWords campaign during the first days. This will establish your campaign with Google, and that your clickthrough rate (CTR) increases, the amount of your maximum CPC bid to reach the same ad position will fall dramatically. Then, you lower Bidding and check again tomorrow. Repeat this until your auctions are minimized. You do all expressions of keywords in the ad group. If there are too many keywords to cope with the hand, invest in specialized software for calculating rates for you.
CPC or CPM?
Google ad content network "(see Tactics> Network content) gives you the ability to specify bids for your keywords a maximum cost per click (CPC) or cost per thousand impressions (CPM) ("M" is the Roman numeral for 1000, "thousand" in Latin). CPM may be useful if the quality is low or the cost per click (CPC) is high. If choose to pay for impressions rather than clicks, Google could not care quality click-throughs or relevance clickthrough rate (CTR) or even, you only pay each Once your ad appears. Of course, it is always in your interest to ensure that you follow the advice already given to the relevance.
It is your responsibility to monitor the performance of your CPM ads, because Google does not do it for you. Obviously, you do not want to continue to pay for ads that do not convert. In addition, you'll still have to bid high enough to get your ad to be displayed in the desired position within an ad unit on the web page of an AdSense publisher, or even at all, and this cost could be very high on good quality, popular Web site that you choose for a "ad placement" (see Tactics> Ads placement).
Keywords
Unless you have an annual budget of six figures and would be happy with a simple return on investment of 10% (ROI), do not bother bidding for popular keywords, a word like "mortgage". The competition for popular keywords is fierce word, unless the slot is very esoteric. In addition, research on single words are most often by people who are simply not willing to spend their money, they are only investigations marketing, information gathering, in other words, they are "tire kickers,". Tags a word you would probably be bankrupt very quickly.
2 word keywords, are a better choice, but they can still command a high cost per click competitive markets, users who search on them are not yet ready to buy, although they are getting there.
sentences of three keywords and more are known as "long tail" keywords. (Note that the word "word" in advertising, pay-per-click can mean a sentence of more than a real word, eg, "New York". A phrase "keyword" is more of a "keyword".)
3-word keyword phrases have the highest conversion rates according to the tests. People who type two words as a search term have generally done their investigations, to know exactly what they want, and are now ready buy.
4-word keyword phrases fare slightly less well, perhaps because the researcher may indeed be ready to buy, but the comparison of prices for a very specific item, or research university.
Do not underestimate the power of negative keywords! If you sell tulips, you do not want your ad to appear when someone searches on the term "cultivate tulips." Although they can not hit on your ad, it would be unnecessary printing, and its clickthrough rate (CTR) will suffer. Specify "grow" as a negative keyword. (Of course, If your ad group contains only the exact keyword phrases match, it is unnecessary to specify negative keywords.)
Landing Page
The first is mentioned above, and is by far the most important attribute of a landing page. Here are some tips on other ways to encourage Google to improve the quality of your ad group.
Google values "real web" more than just a single page mini-sites ". The robot checks for links to other web pages, including one page "site map" and "Privacy Policy" and "contact us" pages. A "terms of use" and an "About Us' page may also help. Hyphenate the page names as the names of files, for example, "privacy policy.html. Place links to these pages at the bottom of your landing page in the footer, using the smallest one police as a human being would consider reasonable. You want to reduce risk as much as possible that your visitor click on your landing page.
Minimize landing page load time. It is estimated that Google uses it as an element in its algorithm quality. Keep images and JavaScript to a minimum. They weigh the page down. (Google can not follow JavaScript links anyway.)
How to attract visitors
What makes someone click your ad instead of someone else? The answer is the same as the question of why a person clicks on the "Buy" button on your sales page: good writing. It is a separate subject, but suffice it to say here that your ad must be not only relevant, but also convincing. Imagine you're the researcher, looking to buy a product or service like yours. Look at other ads offering some similar. What attracts you to one and not another? Ask your friends and colleagues what they think.
You as a title of 25 characters and two description lines of 35 characters each. Do not waste them on platitudes about your business. The consumer does not care you or your company. The consumer has a problem to solve, need to be satisfied, the desire to be fulfilled. Thus, talk about the problem, the need and desire. And most importantly, tell the consumer that the solution, what he needs, what he wants is a single click. Tell him 'Get Help Now "or" Look here ". This is the call to action ".
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AdWords Traffic Surge – Keyword Web Clinic
