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How can I master and understand the keywords pay to make good Adsense money?

I run two sites – one of ghosts / hauntings and horror writers – and have Adsense ads on them. However, I need to know how to include more keywords and clickthroughs, in order to earn more money. So are there good Adsense experts / webmasters there can advise me on increading my winnings?

I not recommend the process to drive the keywords with Adsense and think that creating a site around these high paying keywords will result Adsense earnings high. Often, they end up disappointed – as hundreds of publishers who went and created a site around the famous "M" word or "mesothelioma" – When it was reported that Adwords advertisers paid $ 110 + per click for this keyword. website focusing on the keyword M jumped on the Web. And what was the comment of the Adsense publishers hoping to take advantage of this word well paid? They can not even get more than $ 1 per click for the keyword – certainly not $ 110 or even $ 50 per click keyword that they had hoped. Why? Because Google is smart and can sniff those who try to take advantage of these so-called high paying keywords mile. On the one hand, there smart pricing – the big unknown in Adsense. Nobody knows how it works. But it can affect the price of ads on your site. If paid by the advertiser for $ 0.50/click – but your site is smartpriced – then the cost can be discounted lower (eg $ 0.25). Thus, you can try to develop a site based on high paying keywords but if smart pricing is to you, then you can not get as much per click as what you expect keywords. To succeed with Adsense, you need a website with the story right, the right audience, the right traffic. It must provide value to visitors, otherwise you can not get decent traffic on the site. So what is the story straight – the topic that attracts many advertisers – advertisers are competing hard reach the public – public address announcements – public looking for ways to spend money – knowledge and interest in creating attractive content for this topic Ghosts of horror writers / will not earn as well as Adsense advertisers are not competing to take advantage of this hearing -> advertisers mildly keywords cheap. The public is not looking for ways to spend money just to entertainment. Compare that to a site in camera review. The public site attracts those looking to buy a camera. They read the comments on the site, and they see ads where the camera can be bought. the rule is: whenever there is money to spend, so that the better word for Adsense course, have a good topic is worthless if you can not even write anything decent about it.

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